How to use AdSense Effectively for WordPress Without a Plugin

Many people think that advertisements are old news in the money-making world, but that couldn’t be further from the truth. Ads are particularly useful for monetizing online Blogs and Websites where you’re not directly selling a physical product.

The most interesting fact is that AdSense doesn’t cost you any money! You can at least test it and see if you can make any money off of it.

In addition, this gives you an opportunity to see if your users think ads are annoying. In order to ensure your users don’t get annoyed, it’s important to learn how to use AdSense effectively for WordPress.


These are the methods most people use:

  1. Inserting ads by copying and pasting code into widgets, pages, and posts.
  2. Buying a WordPress theme that supports Google AdSense.
  3. Downloading and activating a plugin that runs Google AdSense.

Ideally, the second two are the easiest, at least it looks like that, since many themes and plugins don’t require you to keep copying and pasting code to widgets. Not only that, but some themes have preset modules that make the ads look beautiful and more likely to be clicked.

But, like always, why use another WP Plugin, if you don't have to. That is why I will explain how to use method 1.


How to Configure AdSense Properly:

It all starts after you sign up for a Google AdSense account. Follow the application process and wait around for the confirmation email.

This often takes a few hours to receive.

Upon completing the application, you can sign in to AdSense to get the ball rolling. The AdSense dashboard reveals several tabs on the left hand side, but the only one you need to worry about right now is the My Ads tab. Click on this to proceed.

If you’ve never created an ad before you’ll see an empty page. Click on the New Ad Unit button for generating an ad and editing it to fit your website.

The first step is to name your ad. This isn’t going to show up on your site so you’re mainly naming it for your own reference. After that they show the recommended sizes for your ads. Feel free to choose the one you think is most appropriate.

You also must specify if you’d like a text and display ad or only one or the other. Text ads don’t have any imagery included, so pick carefully.

Next, you’ll be asked what you’d like the design to look like. I recommend you to opt for the Default styling if you are not experience enough with Adsense (I suppose you are not if you read this). However, some of the other colors and designs may look better on your own website. What’s nice is that they have a Preview button to see what it’s going to look like.

Google AdSense offers several pre-built styles, but you can still adjust every design element on an ad, as seen in the screenshot below. For example, it lets you change the title color, URL color, border, and font family.

If you’d like to group multiple ad units together,  feel free to open the Custom Channels area to make that happen. You also have the option to make Backup Ads. Basically this refers to the fact that AdSense shows a blank ad if it can’t come up with something relevant. If you’d rather see a default backup ad, this is the place to create it.

After this process, click on the Save and Get Code button.


A Tip:

Google AdSense now has an option to choose a completely responsive ad module, making it much easier for your ads to respond to mobile devices and differently sized screens.


How to Implement AdSense On Your WordPress Blog/Site?

This is pretty simple and practically, takes only a knowledge of Copy/Paste actions + WordPress Text Widget.

You must Paste the Code you revealed in the previous section into WP Text Widget and place it into any sidebar area of your Theme.


Open your WordPress Dashboard. Go to Appearance > Widgets. Drag the Text Widget to your Sidebar and paste the code into it. THAT'S IT!


[bha size='468×60′ variation='05' align='aligncenter']


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